Discover the effortless way to stay on top of it all

Be great with your weddings from the big picture to the follow-ups that book more clients. Effortlessly manage your entire studio workflow from due dates to follow-up emails, upsells, album pages and invoices from one place.


Be good with your clients

  • No more frustrated clients

    Never get another email from a client asking where is my ... See all your clients and mail them directly from your dashboard.

  • Get a clear view

    From clients who need to fill in your questionaire to following up on album changes and more — get a clear view of your studio workflow.

  • Effortless upselling

    The key to effortlessly upselling your clients on pre-wedding shoots, extra pages in their album or a boudoir shoot is contacting them at the right time. The Focal Plan makes it a set-and-forget process. Easily manage 100s of clients..

Personalized for your studio

Easily modify industry best practices to create workflows that make sense for your studio and set you up for success.

  • Instant start

    Over 20 templates for upselling, inquiry follow-ups, getting testimonials, blog information and all that other stuff that we never have time to get to.

  • Keep track of all your clients

    A dashboard with up to the minute information on which clients require attention. How many inquiries have come through, how many have booked and how many have been referred.


Focal Plan Features

Powered by Gmail

Built on top of the Google API. Ensuring quick delivery and backup of all your emails. Accessible from any device and integrated with your email client.

Dynamic workflows

Get up and running quickly. Modify one of our workflows or create your own workflow with custom tasks.

Built with industry best practices

Not sure what your workflow should be? The Focal Plan was built with industry best practice templates. Just pick a template that suits your studio.


Keep track of all your clients and shoots in one place. Stop spending time going through endless emails trying to find when something happened.

Dynamic Dashboard

Instant overview of all your clients and what they need next. Never worry about what tasks need to be done or whether they have been done.

Never forget a client

Keep track of all your clients and their needs with a single glance. Always sending them the information that they need before they know they need it.


Create standardized workflows for each type of shoot and never lose out on an upselling opportunity. It's six times easier to upsell an existing client than to get a new one.


Never write the same email over and over again. Create multiple templates or modify ours to automate everyday tasks.

Manage 100s of clients

Manage 100s of clients and 1000s of tasks without forgetting anyone.

Trusted by the community

photography studios using The Focal Plan have had their work featured in.

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Get up and running in no time.
Used by 100+ studios to keep track of 12000+ clients
Locally developed and supported
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